I heard Pilot’s one hit wonder Magic the other night used on a commercial. I’m not totally sure, but I believe that the ad was for Chase Bank. Recorded in 1974 and charting in the UK at #11, “Magic” was a top 5 hit in the US and Canada during the summer of 1975. It wasn’t the first time this song has been used commercially; “Magic” was conjured up at least twice before for Pillsbury and J.C. Penney ads.
From Edinburgh, Scotland, Pilot signed a worldwide recording deal with EMI Records. Their first LP and the single “Magic” were produced by Alan Parsons. Parsons, who later was renowned for his solo recordings, was an EMI recording engineer at Abbey Road Studios where he contributed to the Beatles’ LP named after EMI’s famed recording studio.
About Me
- Jim Owston
- Associate Provost and Professor of Mass Communication at Alderson Broaddus University and an adjunct faculty member at Southern New Hampshire University.
Graduate of Marshall University, West Virginia University, Southern New Hampshire University, Kentucky Christian University and Mountain State University.
Dissertation on institutional rebranding (see newriver.net) was the 2009 international winner of the Alice L. Beeman Dissertation Award for Outstanding Research in Communications and Marketing for Higher Education Advancement and was the 2008 Leo and Margaret Goodman-Malamuth Outstanding Dissertation Award for Research in Higher Education Administration.
Placed as a winner in five Active Industry Research Contemporary Hit Radio "Pick the Hits" competitions from 1983 through 1987. Each competition had 31 winners. Placed 2nd (1st among radio participants), 6th, 10th (twice), and 21st in the five competitions.
Awarded 14 gold & platinum records and an international sales award from various record companies. Winner of 30 Public Relations awards.
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