Deram: My Baby Loves Lovin'

Day Five at our look at Deram Records takes a trip down the pop music memory lane with a hit from 1969: White Plains’ “My Baby Loves Lovin’.” Like their label counterparts The Brotherhood of Man, White Plains initially started as a session group that morphed into a performing group. Like The Brotherhood of Man, Tony Burrows was one of its vocalists.

In addition to White Plains and The Brotherhood of Man, Burrows’ lead vocals can be heard on several other hit records. These include the following: Edison Lighthouse’s “Love Grows Where My Rosemary Goes,” The Pipkins “Gimme Dat Ding,” and First Class’ “Beach Baby.” Three of his recordings with different groups were on the charts simultaneously and the public never noticed.

Recorded in October 1969, “My Baby Loves Lovin’” was released in January 1970. Being the most popular record for White Plains, from which Burrows left shortly after the song’s release, “My Baby Loves Lovin’” peaked at #9 in the UK and at #13 in the US.