Unfortunately, Hi was never a powerhouse label; however, that didn’t stop them from making inroads in the R&B genre. One of their artists who had a modicum of success was Willie Mitchell. Although he had nine singles that charted on the Hot 100, only two of those made it to the Top 40 section of the chart.
Mitchell’s best known release was a remake of King Curtis’ “Soul Serenade.” It was released in 1968 – four years after Curtis’ original was released. “Soul Serenade” was written by songwriter/producer Luther Dixon and King Curtis, who is credited under his real name of Curtis Ousley. Mitchell’s remake was his biggest selling single and it peaked at #23 on the Hot 100 and #10 on the R&B chart. Although Curtis’ original was released by Capitol, a larger label, it only peaked at #51.