One man's view of music - past, present, and future. A look at recordings and music from many genres
from the Mad Doctor of Musical Mayhem
Thursday, March 8, 2012
Bo Diddley: Road Runner
Our TV Thursday, we feature the song used in the latest Mazda Skyactiv commercial. While the commercial didn’t use the original recording of “Road Runner” that Bo Diddley released in 1960, they used a faster tempo and higher pitched version of the song. I believe it is the same live version that appears to be filmed in Europe that provided the commercial’s backing track. In fact, in the 90 second version has a clip from this video.
Bo’s original charted at #75 on Billboard’s Hot 100 and #20 on the R&B chart. In this video, Bo is playing his signature rectangular Gretsch G6138 guitar. The guitar is fitted with Gretsch's famous FilterTron pickups - their answer to Gibson's Humbucker.
Associate Provost and Professor of Mass Communication at Alderson Broaddus University and an adjunct faculty member at Southern New Hampshire University.
Graduate of Marshall University, West Virginia University, Southern New Hampshire University, Kentucky Christian University and Mountain State University.
Dissertation on institutional rebranding (see newriver.net) was the 2009 international winner of the Alice L. Beeman Dissertation Award for Outstanding Research in Communications and Marketing for Higher Education Advancement and was the 2008 Leo and Margaret Goodman-Malamuth Outstanding Dissertation Award for Research in Higher Education Administration.
Placed as a winner in five Active Industry Research Contemporary Hit Radio "Pick the Hits" competitions from 1983 through 1987. Each competition had 31 winners. Placed 2nd (1st among radio participants), 6th, 10th (twice), and 21st in the five competitions.
Awarded 14 gold & platinum records and an international sales award from various record companies. Winner of 30 Public Relations awards.
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