Monday, January 14, 2013

Gin Wigmore: Don't Stop

For our Media Monday selection, we turn to New Zealand singer/songwriter Gin Wigmore. From her album “Holy Smoke,” “Don’t Stop” is one of her two songs that are currently featured in American television commercials. “Don’t Stop” and its characteristic piano treatment can be heard in the latest series of ads for Lowes.

Wigmore cowrote the “Don’t Stop” with producer/multi-instrumentalist Mike Elizondo. My favorite part of the song is the muted trumpet. Unfortunately, you don’t hear this part of the song in the commercials.

Lowes Commercial


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