During their dry period in the US, The Fortunes became vocal presence of Coca-Cola singing the “Things Go Better with Coke” and the “It’s the Real Thing” jingles. “Here Comes that Rainy Day Feeling Again” was penned by British songwriters Roger Greenaway, Roger Cook, and Tony Macaulay. Greenaway and Cook produced the single and previously had co-written their biggest hit “You’ve Got Your Troubles.”
The production is very “pop” oriented and contains a glockenspiel as the signature instrument in the intro, between lines in the verses and during the chorus and reprise; however, it is absent during the bridge.
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