As great a song this is, it did not chart very well. In the United States it appears that the single only received a modicum of Top 40/Contemporary Hit Radio (#57) and Album Oriented Rock (#40) airplay. The song did much better on Adult Contemporary radio where it peaked on the Hot AC charts at 15. This situation was repeated in a number of other countries. The exceptions included the UK where it peaked at 12 on the Top 75 charts and in Argentina where it was a #1 record.
The Studio Release of "Thank You for Loving Me"
Having spent the beginning of my career as a radio programmer, I can tell you the charts don’t always indicate the quality of a release and they are often influenced by independent variables. While I do not know the situation with “Thank You for Loving Me,” some of the variables could have been the following:
- the time of year the single was released,
- the amount of promotional money the record label was spending (hiring independent promoters to work the record),
- competition with other acts the record label is promoting (it may not be their priority single – so it is not worked as hard),
- a lack of support from other media (i.e., MTV & VH1),
- whether the band is supporting it with TV appearances and a tour, and
- a minimum of secondary and major market airplay – which means the markets that drive sales are not being exposed to the song.
Actually, I can see this being a giant country hit, and it would work very well for a female artist – perhaps Shania Twain. It is one of those tunes that with a change of instrumentation could transition as a crossover hit. Additionally, if I were its producer, I would have a key change with the chorus after the short bridge. If someone takes my suggestions on this, let me know as I would be interested in tracking its success on the country side of things.
The author with Jon Bon Jovi during spring 1987
As for Bon Jovi, I had a chance at meeting Jon Bon Jovi during spring 1987 and found him a very congenial fellow. It was one of the highlights of my career.
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