One man's view of music - past, present, and future. A look at recordings and music from many genres
from the Mad Doctor of Musical Mayhem
Thursday, August 2, 2012
Dire Straits: Walk Of Life
It’s TV Thursday and this year Burger King began using Dire Straits’ 1985 hit “Walk of Life” as part of their summer 2012 advertising campaign. I always thought the song had a Cajun flair with the synth part that is reminiscent of an accordion; however, the patch was an organ sound. I’m not sure what keyboards they used on this track, but being that the band had two keyboard players, it is pretty full sounding.
Even the production of this song has a Louisiana feel to it. From the album “Brothers in Arms,” “Walk of Life” was the follow-up single to the number one “Money for Nothing.” “Walk of Life” was a double crossover hit – charting at #7 on the Hot 100, at #6 on the Mainstream Rock chart, and at #4 in the Adult Contemporary format. What a great song.
Associate Provost and Professor of Mass Communication at Alderson Broaddus University and an adjunct faculty member at Southern New Hampshire University.
Graduate of Marshall University, West Virginia University, Southern New Hampshire University, Kentucky Christian University and Mountain State University.
Dissertation on institutional rebranding (see newriver.net) was the 2009 international winner of the Alice L. Beeman Dissertation Award for Outstanding Research in Communications and Marketing for Higher Education Advancement and was the 2008 Leo and Margaret Goodman-Malamuth Outstanding Dissertation Award for Research in Higher Education Administration.
Placed as a winner in five Active Industry Research Contemporary Hit Radio "Pick the Hits" competitions from 1983 through 1987. Each competition had 31 winners. Placed 2nd (1st among radio participants), 6th, 10th (twice), and 21st in the five competitions.
Awarded 14 gold & platinum records and an international sales award from various record companies. Winner of 30 Public Relations awards.
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